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FOR IMMEDIATE RELEASE
Kathi Johnson, 310.649.4781
Sharon Bice, 707.823.8250, x104
REDWOOD HILL FARM & CREAMERY ADDS EXTRA MILES
TO UNFI MARKETING PROGRAM
Company Takes Its ‘Get Your Goat, Have a Cow’ Message On the Road and Coast-to-Coast; Wrapped Trucks Become Mobile Billboards for Green Valley Organics and Redwood Hill Brands
SEBASTOPOL, Calif. (March 5, 2012) – Redwood Hill Farm & Creamery, Inc. (RHF&C) has its expanded marketing program with United Natural Foods, Inc. (UNFI) all wrapped up. Literally.
Hitting the road in the Western U.S. later this month and in the Eastern U.S. this spring will be two semi-trailers wrapped with colorful graphics and product messages about the company’s two nationally-distributed brands. The trucks will be on the road for the next three years. Redwood Hill Farm’s goat milk product line-up and familiar logo featuring “Camellia,” the Bice family’s beloved Saanen goat that’s been featured on Redwood Hill Farm all natural products since 1978, cover one side of the truck. The other side features the company’s lactose free cow dairy brand, Green Valley Organics, which first launched its message of “No lactose, no worries” in 2010. The trailer’s lift gate brings the brands together with a unifying message: “Get Your Goat, Have a Cow!”
“This is a way for us to bring our brands together and to create the association between Redwood Hill Farm and Green Valley Organics. One excellent company, two great brands. It’s also gives us the opportunity to bring our brands’ story directly to retailers and consumers,” said Marketing Director Sharon Bice. “When we’re on the road and when we pull up at retailers, everything we want people to know about our company and our brands is right there – that we have a 40 plus year history of dairy excellence, our farms are Certified Humane® and we use organic fruits in all of our healthful, natural and delicious yogurts and in Green Valley Kefir.”
“UNFI is delighted to have the Redwood Hill Farm and Green Valley Organics brands as a rolling billboard on the side of our trailer. What a great way to reach the consumers directly messaging the brands through a vibrant, playfully fun design,” said UNFI Director of Marketing Alana Mahdalik.
The wrapped trucks are included in RHF&C’s expanded marketing program with UNFI, the leading independent national distributor of natural, organic and specialty foods and related products. The company will promote the program on its Redwood Hill website (www.RedwoodHill.com) and on the Green Valley Organics website (www.GreenValleyLactoseFree.coom) and Facebook page (www.Facebook.com/GreenValleyLactoseFree.com). As a “Silver” level advertiser, the company will also be participating in UNFI’s Healthy Clippings program, which includes placing POS coupons at retail, as well as continuing to advertise in the UNFI newsletter and participate in their trade shows.
About Redwood Hill Farm & Creamery, Inc. – Sustainably Farmed & Family Owned Since 1968
Located among the picturesque redwoods of western Sonoma County, Calif., 60 miles north of San Francisco, Redwood Hill Farm & Creamery, Inc. is a different kind of dairy. A small, family farm, it has been producing delicious, award-winning goat milk dairy products since 1968. Excellence is a top priority and Redwood Hill Farm & Creamery takes pride in producing the best tasting, least processed natural goat milk yogurt, kefir, and artisan cheeses. Its products are free of sugar, coloring, preservatives, stabilizers or powdered milk. Dedicated to protecting the environment and green open spaces, Redwood Hill Farm & Creamery is a proud supporter of the Climate Protection Campaign, Sonoma Land Trust, and Sonoma Land Paths. Visit RedwoodHill.com for more recipes and to learn more about the company’s wholesome products, award-winning goat herd and earth-friendly business practices, including the recent installation of a new solar energy system at the creamery where Redwood Hill Farm® and Green Valley Organics® products are made.
About Green Valley Organics Lactose Free
Green Valley Organics® Lactose Free yogurts, kefirs and new sour cream were created to help folks who are lactose intolerant enjoy all the health benefits and great taste of real dairy without the tummy troubles, bringing peace, love and dairy back into their lives. From the makers of Redwood Hill Farm®, a family-owned company committed to digestive health for more than 40 years, Green Valley Organics is a brand consumers can trust, made with organic milk that carries the Certified Humane Raised and Handled® label. Redwood Hill Farm and Green Valley Organics are the only dairy brands with Flourish®, the company’s custom blend of 10 live and active cultures that deliver millions of “good-for-you probiotics” in every spoonful of yogurt or sip of kefir. Visit GreenValleyLactoseFree.com for tips on living with lactose intolerance, great recipes and more information about the company’s wholesome products and earth-friendly business practices.
About United Natural Foods
United Natural Foods, Inc. (www.unfi.com) carries and distributes more than 60,000 products to more than 23,000 customer locations throughout the United States and Canada. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. United Natural Foods, Inc. was ranked by Fortune in 2006 - 2010 as one of its "Most Admired Companies," winner of the Supermarket News 2008 Sustainability Excellence Award, and recognized by the Nutrition Business Journal for its 2009 Environment and Sustainability Award.